We plan, manage and execute digital marketing campaigns that generate remarkable results for a wide range of customers. See how we have helped.
Premium hearing aid manufacturer and retail company boosts traffic, captures quality leads and increases sales.
Starkey/AHL came to 90 Degree Media because the company needed to bring more targeted visitors to its promotional events and capture the attention of traditionally offline customers. Two measurable goals were, to increase customer awareness of Starkey Alliance/AHL promotional events and increase sign-up requests for appointments with a hearing professional. The broader goal was to increase reach and brand awareness while reducing the cost of advertising and lead acquisition. Target audiences included those interested in hearing loss and solutions to improving the customer’s quality of life.
The 90 Degree Media account management team worked closely with Starkey/AHL to identify ideal audiences. The team then developed the overall digital media plan to align the products and audiences within specific target markets. The plan utilized a series of targeting segments.
By serving targeted offers to receptive and engaged target audiences, this campaign generated a significant increase in site traffic and acquisitions of qualified leads that generated appointments and increased sales. 90 Degree Media used real-time media buying, dynamic CPM pricing, audience segments and targeting technologies to maximize ROI.
It’s No Longer Politics As Usual
90° Media has been helping companies and campaigns seamlessly integrate social media, search, online display and retargeting tactics into campaigns for years. Recently, we delivered a variety of Canadian campaigns during the November 2011 election and witnessed an interesting change in the way political advertising is embracing the new world of digital media.
We would like to share with you the results of a 5 week $20,000 online ad campaign. By utilizing an integrated marketing strategy, our clients were victorious with over 81% of the vote in November, 2011.
Instead of purchasing site-specific inventory – and hoping constituents see it – we worked with the campaign to obtain a well-defined audience. We used three traditional ways of classifying prospects: demographics, geography, and behavior. Combining all of these factors, we were able to tighten the focus of every ad buy, selecting inventory that the target audience would not only notice but take action on. In other words, we were able to reach the right people at the right time, and deliver the right results.
A key reason search engine marketing works is because it positions your campaign in front of voters at the point when they’re making a decision. Search engine marketing generates traffic quickly and cost-effectively by reaching your customers at the exact moment they’re looking for your information.
We also worked with the client to help retarget lost website visitors by delivering ads to supporters who had previously shown interest in the campaign. We were able to encourage said constituents to donate or volunteer by retargeting display ads on sites across the web that supporters visited after they left the campaign’s website.
A total of 3.7 million Impressions were delivered with an online strategy for the client that included a mixture of Display Advertising, Search Engine Marketing, Website Retargeting and Facebook Advertising.
Remarketing had an amazing 3.5% click through rate. Those who had visited the site came back over the final days as they were shown the GOTV ads. Display ads received a stunning .09% click through rate, nearly three times better than most campaigns. Facebook was a perfect demonstration of reach, receiving more than doubled the number of new fans and a click-thru-rate of double that of industry standards.
Click-through rates on Facebook ads typically perform lower than user initiated searches, mainly because people often go to Search Engines specifically looking to buy or research something. However, people generally go to Facebook to socialize and network, so they’re not necessarily in a commercial frame of mind.
The results matched the ultimate goal of the campaign, which was to deliver an overwhelming election victory. The strategy was to concentrate on driving turnout by aligning a strong Get out the Vote (GOTV) program as the issues and policies were being rolled out over a course of 5 weeks. Based on prior experience and research, we knew that success would come via reminding the targeted audience that (a) the candidate must be re-elected and then (b) by driving people to actually turn out and vote on Election Day. The combined strategy was a success.